Captions on TikTok can translate what someone says in their videos or the lyrics of the music playing in the background of a video.
When you think about TikTok, the first thing that comes to mind is viral dance videos cheap comments tiktok. Furthermore, this social network played an important role in popularizing the use of video subtitles on social networks.
The use of subtitles has become an important component of TikTok’s engagement strategy in video production. Any speech with audio shown in a video is subtitled, so it has become a very common feature not only on this but other platforms.
Subtitles can help translate what someone is saying in your videos or the lyrics of the music playing in the background. This makes the videos more friendly for people with hearing disabilities.
How to increase engagement by adding subtitles to TikTok videos?
Adding subtitles to TikTok videos is no longer just a wise strategy to increase viewer engagement, it has become essential. According to some studies, most people are more likely to watch an entire video if it has subtitles.
Naturally, the more people watch full TikTok videos, the more they will be promoted by the platform’s algorithm. The use of subtitles has proven effective in capturing the audience’s attention, improving the transmission of information, and making videos more memorable.
TikTok content is related to images, including captions. When trying to attract and hold viewers’ attention to a video, subtitles play an important role in the viewing experience.
Subtitles have been called “glasses for the eyes” by a research study in reference to the additional clarity they bring to viewers. Since the average person’s attention span is only eight seconds. YouTube has a very small window of opportunity to persuade viewers to continue watching your videos. The added clarity of subtitles makes it easy to capture that attention in those eight seconds.
TikTok prioritizes audio content added to videos, but also gives importance to subtitled videos. A large number of TikTok users watch videos without sound, 70% of people, according to one study, watch silent movies when they are in public, while TikTok users still want to watch videos while traveling, working or waiting in line at places public, but will skip videos they can’t understand without audio.
It is common to watch TikTok videos without sound at home. Younger generations are especially likely to be distracted by silent TikTok videos while watching TV, other video content, or hanging out with friends.
Steps to add subtitles to a TikTok video
TikTok can be a demanding platform for editors, so you have to focus on creating consistent videos for your TikTok account, but often there is no time to try to add subtitles to them.
In order to get the most out of your videos, you have to use tools that specialize in placing accurate and fast subtitles without adding more work.
Simplified is a fairly complete platform and also with the right tool to add subtitles to videos, you just have to follow the following steps to achieve it.
1. Upload a video using Simplified
The first thing you have to do is enter Simplified and look for the “Add subtitles/captions to video” tool. Upon entering you will see an empty black box, there the platform allows you to upload or load the video to which the subtitles will be added.
2. Subtitle style selection
After uploading the video to the template, it will be displayed on the left side. On the right side there is a menu where you will find the options for the type of subtitles you want to use, styles such as Netflix, YouTube, Crunchyroll, Vintage Yellow and the default.
3. Create the subtitles
Once the style is selected, the tool will take it into account when adding them. Now you just have to click on the button that says “Add subtitles”, by doing so the tool will not take more time to process the information and in a matter of seconds the video will be displayed with the added subtitles.
4. Customization of the created video
To verify that the subtitles are already there, you must play the video. Once created, the tool allows two options, the first is to download it in MP4 format by clicking the “Download now” button. The second option “Change settings” allows you to make changes to the added subtitles, such as the style, the space in which it appears, the size or dimension and the color.
Simplified is a great platform to create TikToks
In addition to creating subtitles for TikTok videos, Simplified has many more tools to design, create, manage and generate content with artificial intelligence only. Don’t waste any more time doing things the old way, Simplified is the solution to all your projects.
Explore the templates we have for TikTok and start creating amazing videos with the potential to go viral!