You can gain followers on Instagram and increase your community with these tips.
Gaining followers on Instagram is essential in a social network that has been and will continue to be one of the most used in the world.
According to a report from the platform Semrush, Instagram is in position 5 among the most popular social networks with more than 1.2 billions of users in the world.
And it could be positioned in 3rd place if instant messaging platforms such as WhatsApp and Messenger, which are in third and fourth place, respectively, were not included in this ranking cheap followers instagram.
This is great news if one of your company’s main communication channels is Instagram, as you have a lot of potential to continue communicating with your audience through this medium.
Now, do you want to gain followers on Instagram so that your community grows? Here we share some tips that will surely help you reach potential audiences.
1. Take advantage of the information that Instagram can give you about your audience
Knowing your audience is one of the best ways to gain followers on Instagram, as it will allow you to develop effective content strategies that are useful to your audience and that they also love.
Whether with Instagram’s own tools such as Explore or the hashtag search, or with tools specialized in social listening, spend some time on this activity to learn more about your audiences: their interests, other brands they follow and that could be similar. to yours, publications they interact with, public figures and influencers they follow, among other information that may be useful to you.
2. Focus on giving more of what your audience likes
Now that you have studied your audience a little and are clear about what content formats they like, include more of these in your monthly content plan.
Generally the most successful formats are carousels, videos and reels. Depending on the behavior of your audience, exploit a little more those formats that they have shown that they like the most.
3. Try other formats without fear
Reels are relatively new on Instagram, and some companies still don’t dare to use them.
Don’t be afraid to generate content in this format, it’s not all about dancing. If there is a topic relevant to your industry or you want to teach your audience how to use one of your products or services, a reel may be the ideal format to do so.
In addition to being attractive and easy to consume, reels will allow your brand profile and its content to be seen more.
Although they are not new formats, if you have not used carousels or infographics in your profile, venture to test how your audience receives them.
And stories, although they are not a new format, are still one of those that audiences tend to receive best. Just don’t abuse the participation tools to the point of looking like an exam, use these resources moderately and intelligently.
4. Deliver value to your audience creatively
Try to maintain a balance between delivering valuable information to your company and doing it in a creative, entertaining way, so you can gain more followers on Instagram.
You can also fulfill another mission such as motivating your audience. The important thing is that your content is so complete that you are always preferred among the thousands of profiles with which you compete for the attention of your audience.
5. Talk about your audience to connect
The easiest thing for brands to do is talk about themselves, but this is not what your audience wants to see. Your audience comes to Instagram to learn, be entertained or distracted, not to buy products (that comes later).
So it is important that you focus most of your communication on speaking to your audience: make sure your copies are brief or at least very informative, offer information related to your product or service but that will be useful to your followers, tell stories that identify, empathize with your audience and their life, make them interact, invite them to take some action that benefits them in their daily lives.
If you achieve this, your audience will be so delighted with your content that they will share it with their friends or family, and even as inspiration for the business of someone in their close circle or as inspiration to take some action.
6. Post consistently
Although according to Instagram the frequency of publication is not relevant to the reach of your publications, the truth is that by being constant in your publication rate you will stay in the minds of your followers.
This is also about balance: don’t stay inactive for too long but also don’t overwhelm your audience with too many posts per day.
7. Always include hashtags
These elements are essential to achieve greater reach, discovery of your content and will eventually allow you to gain followers on Instagram.
These tags allow you to group your posts into trends or topics that are relevant and that will allow you to reach the right audience.
Always include your own hashtags, relevant to your industry and to the audiences you have identified.
8. Be timely in your posts
Knowing the best publication times is one of the best tips you can follow. If you have already detected what times your users are most active, try to publish within that range.
Here you also need a balance between the busiest times of your audience and those of your industry. You do not want to publish or do a live at the same time as other brands in your industry, related brands and even competitors, especially if they have larger audiences and reach as it would be more difficult for you to have the attention of your audience.
9. Interact genuinely
Don’t follow profiles just to follow them or to unfollow them as soon as they follow you. If you are going to follow profiles, make sure they are profiles related to your brand and your audience, because by having points in common they may follow you back.
Comment on the posts of your most loyal and participatory followers, make sure your comments are about them or their publication, not about your brand.
You can organize dynamics in which not only your followers participate, but also those in which you can obtain followers or reach potential followers.
10. Keep an eye on the Instagram algorithm
Modifications to Instagram algorithms are one of the factors that may be most affecting your reach and the level of interaction of your followers.
Find out about how these algorithms work, the types there are, since it is not the same algorithm for reels as it is for posts and stories.
Always stay aware of the changes that are made and seek information from experts who can give you ideas on how to use these changes to your brand’s advantage.