Owners of small businesses must think carefully about where their money will be best spent. Some small business owners might feel compelled to do all the administration, including writing company letters or creating leaflets. Here are some reasons why it might be a good idea for your company to hire a professional copywriter/editor.
Copywriters or editors are skilled at using words to communicate your message effectively.
A formal letter could be sent to a customer that hasn’t settled their account or to a tenant who isn’t paying their rent. It could be a marketing mailing. It could be a request for a grant or an appeal to the bank for a higher overdraft. You can always achieve the desired outcome with whatever you are writing. A copywriter/editor can take what you have written and transform it into a powerful message. Join free to b2bmap.com global b2b marketplace
They can give your communications professional flair, which will help increase your company’s credibility.
Public perception of your company is influenced by marketing materials, including mailings, ads, brochures, and professional emails. It can affect how your customers, suppliers and clients perceive your company if your text is poor quality. You don’t want your business to seem like a kid with a lemonade booth. You want your business taken seriously. You don’t have to be formal. A great copywriter or editor will be able to combine professionalism and informality if that is your goal.
It is important to avoid sending out written communications with typos, grammar or punctuation errors.
A lot of people believe it isn’t important if there are a few errors, but this is false. Even though you may be an expert on a certain market, you will still be judged on the quality of your communications. It’s true, though it seems unfair. Many years ago, I was going through piles and piles of applications for jobs at the company I worked for. One of our CVs had a typo in the name of the applicant. Needless to mention, I didn’t accept that applicant for an interview. My opinion was that someone who doesn’t notice the spelling of their own name on a job applicant is unlikely to be meticulous about their work. Maybe I was wrong. She might have been a skilled worker. She lost her chance because of the typo. This can be prevented by a proofreader and editor.
Good news: You don’t have hire your own copywriter. You can find many freelancers that will help you when and where you need it. All of the benefits will be yours at a very low price.