At the moment, Google stands at the top of the all Search Engines platform of the world. Mission of the Google is to systematize every information of the world and let it be useful and accessible to everyone. How to improve your Google rankings when there are millions of people and business entities trying at their level best to rank their individual websites as high as possible in order to achieve the most desired popularity among masses all over the world to promote their products or fame that are destined to achieve enormous business activities and thereby tremendous profitability.
As a matter of policy and rule, Google ranks those pages high that have higher number of links, rather quality and true links pointing towards at a page. Very obviously if you have more organic links in your favor then definitely your web page would move up on the ladder to higher rank at Google. In order to improve your Google rankings and have an increased number of links pointing towards your page, the page must be appealing and interesting.
Having an impressive keyword that is short and interesting is the key to the path of escalating of your web page towards the top of Google ranking. What is recommended by experts in this regard is to have the key word in the caption of your page and at different places in the contents and description, in order to attract the attention of the viewers of the page, ranking shall move upward positively and organically.